For decades now, Beate Uhse AG has been one of Europe’s most successful adult lifestyle companies. The Group offers its customers adult lifestyle products and entertainment in 10 different countries.
The foundations for the internationally successful Group were laid in 1946 with the publication of “Schrift X” – a pamphlet about preventing pregnancy. Following the establishment of the Mail Order division, the world’s first adult lifestyle shop was opened in Flensburg in 1962. It was called “Institut für Ehehygiene” [Institute for marital hygiene]. The adult lifestyle company experienced rapid growth throughout the German-speaking countries. Beate Uhse AG paved the way for international expansion with its IPO in 1999. The adult lifestyle company acquired established competitors in the retail, mail order and wholesale markets. Since then, the firm – once a family-owned company – has developed into an adult lifestyle corporation which operates throughout Europe and is a successful market player in all distribution channels.
Customers can currently shop at over 200 stores owned by the Group and licensed partners, find out about the latest adult lifestyle trends and order products in the company’s online shop and from their catalogue, and select the entertainment they want from its wide-ranging online and premium-rate phone services.
Our site guide provides an overview of all Beate Uhse Group sites.